Computer Hardware and Software
Hardware and Software
Denmark is a highly computerized and very PC/LAN oriented market. The total installed base was estimated at around 1.5 million at the beginning of 1994. The total value of the Danish computer market is estimated at close to 4 billion dollars, of which IBM accounts for over one billion dollars in annual sales. The total installed base of PC's is estimated at about 1.5 million units, or one PC for each 3.5 Danes. The number of licenses for PC application software sold in 1993 reached 275,000 units. (IT Market - Denmark, ISA9409)
IT equipment is relatively widespread in Denmark, both for private and public use. In 1996, households with a PC in Denmark is 47%, which is up from 37% one year prior, as seen in Figure 1. There are approximately 270 personal computers for every 1,000 people (World Development Indicators, 1997), while inn the U.S., there are 328 personal computers for every 1,000 people. Computers are even more widespread in Danish work places. Thus, in 1993, IDC registered the number of computers and other computerized work places installed to be 0.85 per salaried employee. Nationally, PCs are unevenly distributed across Denmark. Especially in inner Copenhagen many households have a computer. Aside from Copenhagen, the greatest density of PCs is found in the Greater Copenhagen Area, North Zealand/Bornholm, Funen and the islands and, partly in East Jutland, whereas fewer homes in South Jutland, Central and South Zealand, Mid Jutland, and North Jutland have a PC. Such regional differences may indicate that the distribution of PCs in Denmark is to some extent an urban phenomenon since, regions with major cities generally have a higher PC density than other regions.
Generally, there are no great variations in the type of software installed in private PCs in the various countries. Most PCs have word processing, and in Denmark the percentage is 96%, while spreadsheets and database programs are less common. Such patterns are relatively constant among all advanced countries. Games in PCs are most widespread in Denmark (79% of homes), compared to that of the U.S. (68%), European countries (66%), and Japan (50%). Further, 57% of the Danes with a home computer say that they use it for computer games. Other than that, the computer in the home is used for papers prepared by students (43%), accounts (38%) and professional work (35%). The share of homes that are able to communicate electronically has more than doubled in one year. From March 1995 to March 1996, the share of homes with a modem has risen from 5% to 12%, as shown in Figure 2.
Applications Software Market
There are two relatively large local software companies--PC&C (Navigator/Navision) and Damgaard Data (Concorde). Both companies operate predominately in the administrative community where the two systems have become household names and have gained considerable market share. Also, there are a number of smaller developers, many of which are quite successful; however, none of them have developed substantial volume sales.
With virtually 100% of imports and more than 85% of the total market, U.S. suppliers completely dominate the Danish software trade. In fact, the U.S. stronghold is even tighter than the listed market shares indicate because of the substantial U.S. ownership of Danish software houses. Hence, considering this fact, the "real" U.S. market share is closer to 95% than 85%. The market leaders are Microsoft, Novell, Borland and Lotus. And yet, despite such grim numbers, there are still two relatively large local software houses (PC&C and Damgaard Data), and a respectable number of smaller software developers. According to local trade sources, these Danish programs have considerable export potential. (IT Market - Denmark, ISA9409)
Other Major Software Distributors/Dealers:
Other Major Local Software Houses:
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